INDUSTRY:
ENVIRONMENT
CLIENT:
MITIGATION ACTION FACILITY
YEAR:
2023 — NOW
EXPERIENCE:
MOTION GRAPHICS
MAF, Explainer Videos
about.
The Mitigation Action Facility is a go-to platform driving climate action across sectors. They provide technical support and financial assistance for ambitious climate projects across the globe.
challenge.
Together with a team consisting of Mirco Lomoth (concept & storyboard) and Jonas Schulte (graphic design & illustration), we created a series of five explainer videos for the Mitigation Action Facility. The task was to present the company's work and visualize complex application processes in a clear, concise, and engaging way.
result.
Our team produced five explainer videos — translating detailed information into short, accessible narratives requiring a careful balance of structure, timing and visual storytelling. Through minimalistic illustrations we achieved to reduce the thematic complexity to sharpen the clarity of the core messages. Resulting in a well-aligned, entertaining as well as efficient visual style. Together, the videos form a clear, structured guide through MAF’s application and work processes — accessible, concise, and visually engaging.
