In collaboration with Oliver Tschnernik, we developed a brand identity that feels both professional and personal — reflecting the advisory character of the service. From branding, strategy and print materials to a warm, approachable digital presence, the new brand was designed to build trust and speak directly to individuals. A calming green-toned color palette mirrors the company's vision to support people in obtaining alternative and ecological health practices.

The new claim «Deine Gesundheit im Mittelpunkt» is embodied in the design through circular, rounded elements and smooth corners — a visual language that continues across all media.